GFL - Job Description

Job Description

Position Title Assistant Manager - Digital Lead (Females Preferred)
Company Gujarat Fluorochemicals Limited
Grade / Level N/A
Division / Department Information Technology
Job Detail
Job Purpose
  • Able to organise workshop, co-ordinate with Stakeholders and define a Digital Strategy for the INOX GFL GROUP companies compromising of Gujarat Flurochemicals Limited and it’s subsidiaries like Solar, Electric Vehicle, Hydrogen, Inox Wind and it’s subsidiaries within India and Overseas.  
  • Plan and execute all Digital Projects
  • Crafting Customer Experience Journey and Digital Touch Point for customers,
  • Train and Spread awareness within the Middle management team on Digital enablement across all functions in the organisation specially HSSE, HR, Sales & Marketing
  • Understanding in Digital Marketing including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Able to organise workshop, co-ordinate with Stakeholders and define a Digital Strategy for the INOX GFL GROUP companies compromising of Gujarat Flurochemicals Limited and it’s subsidiaries like Solar, Electric Vehicle, Hydrogen, Inox Wind and it’s subsidiaries within India and Overseas.  
  • Plan and execute all Digital Projects
  • Crafting Customer Experience Journey and Digital Touch Point for customers,
  • Train and Spread awareness within the Middle management team on Digital enablement across all functions in the organisation specially HSSE, HR, Sales & Marketing
  • Understanding in Digital Marketing including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate