| Accountabilities |
Major Activities |
Key Performance Indicators |
| Business Development |
To prepare the Business Development plan and oversee all elements of Marketing and Customer Relationship activity to ensure alignment and achievement of objectives for refrigerant & bulk chemicals. ? Contribution to the development and refinement of Company’s vision & strategy. ? Develop & lead the Business Development team in sourcing, managing & implementing new business opportunities. ? Well-developed understanding of marketing & business development strategy & implementation. |
% contribution towards vision & strategy. |
| Marketing Strategy & Research |
Analyse market segmentation (Geographically, Industry and Customer, Product). ? Ensure efficient & effective marketing, advertising & promotional planning through the Marketing Department. ? Competitor and market analysis. ? To develop & manage the contact strategy to best develop leads from new & existing customers. ? To understand marketing research & analysis & product recommendations to ensure all business development activities are optimized. |
? % Increase in customer list and market share |
| Customer Relationship Management |
Building & maintaining strong relationship with customers – to drive increased volume of Value Added products. ? To develop & manage the contact strategy to best develop leads from new & existing customers. ? To lead the customer strategy from a detailed understanding of both current and potential customers. |
Brand image (Feedback from customer, industry, etc.) |
| Creating Global Brands |
Product promotion through trade shows / exhibitions & customer visits & presentation. ? Engages, inspires & galvanize the organization around the brand vision, position & strategies so they are clear in bringing them to life in their areas of functional expertise. ? Execute packaging designs consistent with a determined communications hierarchy and a global style guide. ? Analyze consumer trends and information, and categories to help identify product categories to ensure as future sources of growth. ? Leads and collaborates with research & engineering to develop and execute innovation platform pathways, product innovation and renovation. ? Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participate in |
? % Increase in Brand recall ? % Increase in new product vitality index |
| People Management |
Build and lead an effective and cohesive management team. ? Responsible for assessing training needs and ensuring that the relevant level of training, development and coaching is available to all team members. ? To lead, coach and motivate the Marketing and Customer Relationship teams. ? To work as part of team to achieve the group and departmental standards. ? Work together with other departments and divisions within the organization to identify any process improvements and improve standards, efficiency and profitability. ? Self development and continuing personal development |
Team performance. ? No. of training man days against Plan. |
| Compliance sustainability and integrity |
? Ensure all activities under his/her control and supervision are compliant with all the laws of land and statutory requirement. ? Review Compliance Status and take necessary action to mitigate any non-compliance as identify. ? Conduct all operation of function, ensuring social responsibility and accountabilities by following the company guideline of the same. ? Review activity under control and take action to make the same sustainable as per the company sustainability principle. ? Be responsible for ethical operation under his control. ? Be responsible for prevention, detection and reporting of bribery and other forms of corruption including breach of code of conduct and other company regulation. ? Avoid all such activity that could lead to or imply breach of code of conduct, anti-bribery and anti-corruption etc. ? Immediately report any incidents related to social responsibility violations and anticorruption / Anti Bribery process deviation |
Nil Violations of Law ? Nil violation of social responsibility policies ? Nil violation of Code of Conduct and Anti Bribery and Anti- Corruption |
